Go GREEN Go . . . the meaning of GREEN

Green is the color of nature and connotes health, freshness, fertility and serenity.

Green has strong emotional correspondence with safety.

Dark green is commonly associated with money but is also associated with ambition, greed and jealousy. Yellow-green is associated with cowardice, discord and jealousy. Aqua is associated with emotional healing and protection while Olive green Is the traditional colour of peace so choose very carefully what you want to portray before choosing green as your colour.

Green is the most restful colour for the human eye, it can improve vision. Green suggests stability and endurance although sometimes it denotes lack of experience but indicates growth and hope.

I would always use green to indicate safety when advertising drugs and medical products. Green is directly related to nature, so you can use it to promote ‘green’ products.

Use several shades of green for a fresh springtime feel.

Using Green with Other Colors

Green with blue produces echoes of nature – water and forest and can denote new beginnings and growth.

Green with brown, tan, or beige says organic or recycled and can be a good colour combination for packaging of those type of products.
Tri-color combinations of green with yellow and black or white are sporty, outdoorsy colours. Purple with green can be high contrast, lively.

Lime green with orange and yellow is a fresh and fruity palette.

Be careful how you use green but used in the right way it will bring you good luck.

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The mystery of BLACK

Black is the colour of authority and power, often associated with sophistication.

Black is both positive and negative.

Be careful using black with very dark colors. It can work, but if the colors are too similar they blend together. Black works well with bright, jewel-toned shades of red, blue and green but is the ultimate dark colour and makes lighter colours such as yellow really jump out.

Black is also the colour of mystery and invokes a sense of the unknown. People who choose black as their favourite colour are often artistic and sensitive. While these people aren’t introverts, they are careful with the details of their lives and do not share easily with others preferring to wait until they are comfortable to share their feelings.

Use the colour black to convey elegance, sophistication, or perhaps a touch of mystery.

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The meaning of colours: BLUE is Wednesday’s colour

Wednesday’s colour is blue. It is the coolest and most calming colour.

A pure blue is the colour of inspiration, sincerity and spirituality.

Blue is often the chosen colour by conservative people.

Blue gives a feeling of distance, artists use it to show perspective. A good way to understand the energy of the color blue – it allows us to look beyond and increase our perspective outward. It contains a cool vibration that is helpful to communication.

Blue is perceived as trustworthy, dependable, fiscally responsible and secure. Dark Blue is authoritative and Light Blue is energetic.

Blue is used to open the flow of communication and especially popular with financial institutions, as its message of stability inspires trust so not surprisingly it has been used in such a striking way by Rashmi Dubé of Liquid Recovery www.liquidrecovery.co.uk

A safe choice for a business building customer loyalty.

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Is your future bright ? . . . . What ORANGE says about you

Orange is a colour that stimulates enthusiasm and creativity.

Orange means vitality with endurance and people who like orange are usually cheerful, thoughtful and sincere.

Orange is a dynamic colour for sure, it offers a more thoughtful control than explosive red. Curiosity is a driving characteristic of orange, and with it comes exploration of new things.

If you need proof that colour does actually reflect the person then check out the website of Jennifer Holloway www.sparkexec.co.uk A meeting with Jennifer (obviously over a glass of orange) will certainly leave you stimulated with enthusiasm and creativity.

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The meaning of colours: BROWN

People who prefer brown are often conventional and orderly. The negative meaning of brown can be a repressed personality or a lazy person.

Brown is the colour of the earth and is associated with the material side of life.

Brown can mix into many surroundings. It is a mixture of red, blue and yellow and has many shades and tones – each producing a different effect. Brown can be a stabilising colour. The red in brown gives it practical energy while the yellow and blue add mental focus energies. Too much brown can make a dull effect. Brown gives a feeling of solidity.

Some shades of brown create a warm, comfortable feeling of wholesomeness, naturalness and dependability.

If Brown is your colour it indicates that you have stamina and patience, tending to be very solid and substantial, conscientious, dependable, steady and conservative.

Brown shows that you are not usually impulsive, and may be inarticulate and tactless but love responsibility and are reliable and kindly.

If you chose Brown, watch out for a tendency to be obstinate and inflexible.

Are your business cards printed in brown ?

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The meaning of colours: RED is Tuesday’s colour

Red is the warmest of all colours. Red is the colour most chosen by extroverts and one of the top picks of males. On the negative side red can mean temper or anger. In China, red is the colour of prosperity and joy. Red roses symbolise passionate love. Red is the colour of Mars, this planet is known as the God of War.Red Energy

Red is associated with fiery heat and warmth. It can also mean danger (burning).

Red is the colour of blood, and as such has strong symbolism as life and vitality. It brings focus to the essence of life and living with emphasis on survival. Red is also the colour of passion and lust.

Put some red in your life when you want:

* increased enthusiasm and interest
* more energy
* action and confidence to go after your dreams
* protection from fears and anxieties

Are your business cards printed in red ?

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What does your business card say about you ?

For the size and cost of a business card, it is the most powerful part of your marketing strategy for your business. If your card conveys the proper message and feel right, you can achieve great things with it, but if choose the wrong message you’ll be surprised at how much it can hurt your business.

Choose a card style that’s appropriate for your business, industry and personal style.

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Foil Blocking: The special finish you’ve been looking for

Foil Blocking is an amazing printing technique that adds a distinct element of quality and professionalism to your designs. It is a very special printing finish that gives print design projects an extra punch and it helps them to stand out amongst other print design works.
What exactly is foil blocking? Foil blocking is a printing process whereby a thin metallic foil is added to a specific area of your design. Gold and silver are the most common foils but there are a wide variety of colours as well as many holographic paterns. Foil blocking is most commonly added to a specific element of a business card design, brochure design, book design or corporate invitation design. Some designers even go so far as to combine foil blocking with other printing techniques such as embossing to help give their designs an even more stunning effect.

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